ThrillDrops

ThrillDrops is a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots™, through behaviour-driven mystery cash rewards.

ThrillDrops is an add-on to ThrillTech’s core jackpot offering, ThrillPots and allows operators to reward players automatically based on real behavioural metrics. The product can evaluate overall casino play or focus exclusively on jackpot-related behaviour, enabling operators to tailor rewards to the activity most relevant to their objectives.

Unlike traditional CRM and loyalty tools, which are typically built as generalised marketing stack, ThrillDrops was built specifically around jackpot mechanics and player psychology. By linking rewards directly to jackpot participation and engagement patterns, it creates a tighter feedback loop between play, anticipation, and reward.